For challenges such as building a market for sustainable materials, nike air max lunar90 womens we need input from a broad range of stakeholders and experts. (See table.) After all, risk is interconnected so solutions must be collaborative. Companies that win in the future will be those capable of accessing new sources of knowledge, creativity and capital to accelerate sustainable innovation and bring it to scale.
To further advance our efforts, at the start of FY14 we embedded our Sustainable Business & Innovation function into the company’s Innovation group (see details). This streamlines the sharing of sustainable innovation throughout the company and continues a nearly 20-year evolution to move corporate responsibility and sustainable innovation from the periphery of the organization to the core of the company. nike air max lunar 1 mens This move ensures that sustainability will be central to the questions asked and the solutions created in the innovation process. The journey to integrate sustainability deep into NIKE has required us to show how it supports our company strategy, creates value for stakeholders, mitigates risk and makes our business more resilient.
To do this we must understand our business and its impacts, so we can make informed decisions that will bring about the greatest change. We also must consider the connectivity across all areas, as a decision in one area may have unintended consequences or enhancements in another. nike air max 95 no sew review We take a broad view, as we recognize the impacts from our directly controlled operations are a small part of the total system.
An important factor is our outsourced manufacturing model, which is common across the apparel and footwear industries, as well as many others. The model brings complexities related to lack of direct control over factories that may serve multiple brands and incomplete information about performance and impacts. nike air max 90 sneaker boot for sale Nonetheless, our vast and interconnected value chain also offers great opportunities to raise expectations and standards across the sector, in areas such as labor practices and environmental protection, to increase our overall positive impact. This approach has been central to our relationships with contract manufacturers and other brands for many years.
In 2013, we furthered our study of our environmental footprint across our entire value chain – from raw materials production through consumer disposal of products after use. This is a complex analysis, due to the variation in the availability and quality of data, nike air max 90 leather 2014 the need to make assumptions and extrapolations, and the dynamic nature of this system and its many participants. Our knowledge in this area continues to grow.